Advertising device.



G. M. HALLAM. ADVERTISING DEVIQE. APPLICATION FILED SEPT. 1a; 1909.

964,967. I Patented Ju1y19,1910.

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UNITED STATES 4PATENT OFFICE.

GUY M. I-IALLAM, OF NEW YORK, N. Y., ASSIGNOR, BY DIRECT AND MESNE ASSIGN- MENTS, TO HISTORICAL CALENDAR ADVERTISING COMPANY, OF NEW YORK, N. Y.,

A CORPORATION OF NEW YORK.

ADVERTISING DEVICE.

Specification of Letters Patent.

Patented July 19, 1910.

To all whom 'it may concern:

Be it known that I, GUY M. I-IALLAM, a citizen of the United States, and resident of the city, county, and State of New York, have invented certain new and useful Improvements in Advertising Devices, of which the following is a specification.

The object of my invention is an attractive advertising device.

In the drawings which show one of the forms which my invention may take, Figure l shows a plurality of my advertising sheets bound together in book form; and Fig. 2 shows one of the sheets detached.

Describing now the devices of the drawings, and reserving it to the claims to point out the novel features and to indicate the scope of the invention, in Fig. l is shown a collection of advertising sheets l which may be bound together in a book 2 for convenient delivery to the user, and in which form he will ordinarily keep the sheets until actually required for use, whereupon he will tear out the sheets as required by detaching them along the line 3. The sheets shown each consists of four spaces, 4, 5, 6 and 7, the last being again divided into two spaces A and B. In space 4 is set forth the day of the week; in space 5 the date, including month, numeral designating day of month and the year; in space 6 is a picture or illustration of some noteworthy event pertaining to the date of the particular sheet; 7A is a text relatin to the picture and 7B is reserved for a vertising matter to be stenciled in or otherwise inserted by the user.

In the sheet shown, the date is at the top, Whereas the picture is located in side by side arrangement with the text and advertising space. The different spaces on the sheet are separable by tearing or cutting along visible or invisible lines between the spaces. Thus, the horizontal line 8 near the top of the sheet is a line of separation between the date spaces and the rest of the sheet, whereas the vertical line 9 is a line of separation between the picture on one side and the text and advertising space on the other. In the particular sheets shown, it will be seen that the Avertical line 9 symmetrically divides the day space t from the date space 5. Each sheet is gummed on its face at suitably disposed points 10, upon or overlapping the lines of boundary and separation.

To use the device, that sheet is selected which corresponds with the date upon which the advertisement is to be displayed. The advertising matter is then inserted in the 7 B space and, after moistening the gummed points l0, the sheet may be secured face against the inside of the store or other display window. In case the window is narrow, the sheet will be severed along the lines 8 and 9, and the diferent pieces will be superimposed to accommodate the device to the narrow window. Thus, l may be superimposed over 5 with the picture 6, text 7A and advertising 7 B arranged one below the other. However, this is only one of the instances in which the separable feature of the sheet is advantageous. Broadly, its main advantage is that it permits not only the side by side arrangement shown, and the aforesaid superimposed arrangement, but also a great variety of combinations and arrangements which, being resorted to one after the other by the shop-keeper, give an everchanging novelty and an agreeable attractiveness to the device, as compared with the reiterated monotony of a single style of display.

Having thus described my invention, what I claim is:

l. An advertising device consisting of a sheet divided by horizontal and vertical lines of separation into spaces or sections proportioned in size and shape whereby the sections may be torn apart and rearranged in dierent relation to each other either vertical or horizontal without destroying the symmetry of the whole, one of said sections having thereon a calendar date, and other sections containing data, pictorial or descriptive, having relation to that particular date, the matter on the different sections being of such a nature as to preserve its sense and the proper relation of the sections to each other when the sections are torn apart and rearranged.

2. An advertising device consisting of a sheet divided by horizontal and vertical lines of separation into spaces or sections proportioned in size and shape whereby the sections may be torn apart and rearranged in diiferent relation to each other either vertical or horizontal without destroying the symmetry of the whole, one of said sections having thereon a calendar date, and other sections containing data, pictorial or clesoriptive, having relation to that particular date, the matter on the different seotionsf being of such a nature as to preserve its sense and the proper relation of the sections to each other when the sections are torn. apart and rearranged, and adhesive matter' spread on the face of the sheet in its original j forni in Aspots upon or koverlapping tbe lines of boundary and separation, whereby each? section, When separated, will be providedA GUY M. HALLAM.

Witnesses:

E. WV. SCHEAR, Jr., ALAN C. MCDONNELL. 

